Product Marketing Lead – AI

  • Full Time
  • Germany


Join ABBYY and be part of a team that celebrates your unique work style. With flexible work options, a supportive team, and rewards that reflect your value, you can focus on what matters most – driving your growth, while fuelling ours.

Our commitment to respect, transparency, and simplicity means you can trust us to always choose to do the right thing.

As a trusted partner for intelligent automation, we solve highly complex problems for our enterprise customers and put their information to work to transform the way they do business. Innovation and excellence run through our veins, and you will work with experts who are creating market-leading technologies, using Machine Learning and Artificial Intelligence, and an advanced and sophisticated tech stack.

Position Summary

As the Product Marketing Lead for AI you’ll be responsible for marketing, positioning, and measuring product market fit for ABBYY’s AI-focused technologies. You will create and execute the go-to-market strategy for ABBYY’s AI technology, ensuring that ABBYY is viewed as a leader in the AI space by the developer community. You will evangelize ABBYY’s technology offerings, including working on demonstration playbooks, participating in large enterprise opportunities, and providing thought leadership for the new product portfolio and ABBYY’s AI/ML technologies. Working with product leadership you will provide input and help steer the organization towards a successful pivot of product-led growth.

Job Responsibilities:


Evangelize ABBYY Technology by participating in large enterprise opportunities, and providing thought leadership for the new product portfolio and technologies.


Build a strategy to successfully relaunch ABBYY within the developer / AI community, supporting PLG, and execute this strategy with the help of the wider marketing organization and other parts of the ABBYY organization as required to be successful


Increase AI developer-generated revenue by:

  • Defining the ideal AI / Developer customer journey
  • Collaborating with Demand Generation and Product teams to develop and implement a developer marketing strategy


Other duties as required

Job Requirements:

  • Excellent written and verbal communication skills, presentations, and public speaking
  • Market awareness
  • AI/Generative AI expert knowledge required
  • Understanding of the developer community/market
  • Team-oriented mindset with highly collaborative and strong interpersonal skills to build cross-functional relationships with diverse audiences
  • Able to take on large initiatives and execute cross-functional projects. You can drive projects from hypothesis to execution
  • Able to technically represent Marketing Organization in product team strategy and planning discussions

Here are some of our local benefits:

  • 30 vacation days per year
  • Private pension, employer contribution of up to 15%

At ABBYY you will: 

Love how you work

  • We provide remote and hybrid working options to fit all lifestyles.
  • We use flexible hours across most of our teams to allow you to find your own definition of balance.
  • Encouraging a culture of giving, we provide two paid volunteering days off every year so you can take time to contribute to the causes you care about.
  • To ensure your family is cared for, we offer paid parental leave in all our locations.

Love whom you work with

  • We are a global team of 800+ colleagues, spread across 15 countries on four continents.
  • With 30+ nationalities and ages ranging from 21 to 80, our workforce reflects the world.
  • Innovation and excellence run through our veins.
  • Our teams gather the expertise which has garnered ABBYY more than 140 technology patents.
  • We are guided by the values of respect, transparency, and simplicity. “Team Environment” is in the top three highest-scoring drivers of engagement across all of our departments.

Love what you work on

  • We are a company with more than 30 years of experience in the technology market.
  • Over 10,000 customers trust ABBYY, including many Fortune 500 ones, with names such as DHL, Johnson & Johnson, FDA, DMV, PwC, KeyBank, Spotify, and H&R BLOCK in our client portfolio.
  • ABBYY has modernized the way companies leverage their data in documents by creating the first low-code/no-code Intelligent Document Processing platform.
  • Our Machine Learning, Natural Language Processing, Computer Vision Technologies, and a Marketplace built with AI, can transform any document in any process.
  • Top Analyst firms recognize ABBYY’s market leadership, including Gartner, Everest PEAK Matrix ® Assessment, ISG Intelligent Automation Lens, and NelsonHall, amongst others.

ABBYY is an Equal Employment Opportunity employer that values the strength that diversity brings to the workplace. To learn more about our commitment to Diversity and Inclusion, check out the careers section on our website. ​


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