Head of Marketing

  • full_time
  • Germany

Spotted Zebra

We are on a quest for extraordinary individuals who are mission-driven and aspire to create a profound and positive impact in the world by addressing the skills crisis. Our dazzle of zebras is a force to be reckoned with – they possess unwavering determination, take decisive action, push boundaries with innovative ideas, and thrive in an environment that offers autonomy, trust, and accountability to deliver exceptional outcomes.

The skills crisis is a colossal challenge, one that is expected to have a greater economic impact than the COVID-19 pandemic. The shortage of skilled workers is leaving millions of positions unfilled, and this crisis has been deemed by the World Economic Forum as one of the biggest challenges of our time, second only to climate change.

The world’s largest companies are transforming into skills-based organisations to survive, but most are struggling to do so without the proper tools. That’s where we come in – we have built an innovative platform for workforce management that empowers companies to make skill-based decisions and thrive.

Our existing clients have already witnessed the positive impact that skill-based decision-making has on organisational performance, diversity, culture, and management insight. We have several FTSE100 customers and have recently secured funding from a top European VC fund.

We are now assembling the right team to help us become the leader in the multi-billion dollar skill-based workforce planning market. Our mission is clear and ambitious – by 2033, we will be recognised as the most crucial HR system for the world’s largest companies. In doing so, we will be driving a quarter of all people decisions and will be making a significant contribution towards solving the skills crisis. We’d love you to join us and make a difference that will shape the future for generations to come!

The Challenge

Imagine being the first marketing hire and getting the opportunity to define and implement the marketing strategy for a business that has defined its ideal customer profile, has a well developed go to market approach, and is taking an innovative approach to solving one of the biggest global issues, and is already growing 3x year on year (without significant marketing spend).

Now think about the skills you possess, the opportunity, and how much quicker you can make the rocket ship fly with your expertise. Ready to rise to the challenge?

The Team

As our Head of Marketing, you will be a foundational hire for the Marketing function and will report to our Co-Founder and CCO, Nick. You will manage and work closely with our Senior Content Manager, Neil, and build successful collaborative relationships with our Sales, Customer Success, and Product teams. You will work closely with the CCO to build a hiring plan for 2024.


You will develop, drive, and iterate the marketing strategy and execution on lead generation support, customer lifecycle, and brand management to establish Spotted Zebra as the default vendor for skills-based hiring.

  • Work with the CCO to develop a strategic marketing plan which you will then own and execute.
  • Own core marketing KPIs (lead generation & number of qualified leads, sales conversation improvements, and engagement across all brand channels and content).
  • Collaborate with the Sales team to drive top-of-funnel quality leads, customer-facing collateral and optimise every stage of the sales funnel to improve conversions.
  • Collaborate with Customer Success and Product to optimise the customer lifecycle.
  • Manage and collaborate with our Senior Content Manager and future hires as you build your team.
  • Oversee and optimise our CRM across the full customer lifecycle.
  • Develop and execute brand and content strategy across events, PR, white papers and webinars.


  • Strong background in product and brand marketing, specifically targeting enterprise clients
  • Experience collaborating with Sales teams to drive completed deals, with specific proficiency in lead generation.
  • B2B marketing tool kit expertise, including webinars, CRM, content creation, white papers, website design (content not technical) and PR.
  • Experience owning or executing customer acquisition and retention lifecycles.
  • Experience developing and executing brand campaigns, including events.
  • Ability to thrive in a fast-paced startup environment.
  • Experience in the HRTech sector is desirable but not essential.
  • Ability to think strategically, whilst also executing great work.
  • Strong quantitative bias towards tracking results for both company and functional performance.
  • Detail-oriented with strong organisational skills.
  • Commercial, curious, experimental and collaborative mindset.


    • 25 days holiday, monthly socials and much more to come!
    • Remote first working environment. We mostly WFH but occasionally get together in a Central-London co-working space to facilitate greater collaboration.
    • More perks to come!

Our Commitment to Diversity, Equity & Inclusion

At Spotted Zebra, we welcome people of all stripes. We are committed to providing equal opportunities and an inclusive and diverse culture.

We believe that each and every one of us possesses an extraordinary set of skills and abilities, waiting to be discovered, nurtured, and harnessed for the benefit of all.

We are a team. And no matter your race, gender, sexual orientation, religion, civil or family status, age, or disability, we will empower you to unleash your superpower to help us create a world where everyone is able to utilise their unique blend of skills and abilities to contribute to the greater good.

Everyone is unique and we encourage you to let us know in your application, or share with your recruiter directly, if there is anything we can do to make your interview experience with us more comfortable and positive.

At Spotted Zebra, everyone is welcome. So even if you don’t meet all the requirements, we would still love to hear from you. We are always keen to speak with people who are passionate about our mission.


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